Vet Sales Partners
Full Visual Identity Package
May 2019
I worked with an entrepreneur to create a full visual identity package for a veterinary acquisitions company.
After establishing a basic brand strategy, a statement of differentiation was crafted and we agreed on the following guiding principles: simplicity, skillfulness, clarity, teamwork, expert and thoroughness.
About the Visual Identity
The logo consists of a dog symbolizing companionship and loyalty. Beagles are known to be determined, devoted and enthusiastic. Furthermore, a dog is a favourite pet and a key customer in the veterinary industry. With a bone in the mouth, the dog is engaging as a team-player, just like VSP - bringing value and finding opportunities by being an expert.
The main font used for the acronym wordmark, Fashion Fetish, is a sans-serif with great visibility and readability. Its friendly, freeing demeanor comes through the very generous white space for all the letters. The complimentary font Arual Light is a clean sans-serif with some open counter spaces subconsciously hinting at the client‘s differentiation statement - finding ways to break away from the ordinary. All the writing is set in lower-case letters - hinting at VSR’s approachable edge.
Full Brand Standards
Here is the full brand standards package, including secondary visual language (illustrations, graphics elements, photography and photo treatments).
Communications
Various communication pieces were put together to give the business a kick start -- business cards, booklet and social media icons. Later on also trade-show booth graphics were created, keeping up with the brand’s visual language.
Social Media Platforms
Tradeshow Booth Podium and Backdrop Design