About
IS Design Labs is an award-winning, innovative design hub founded by Iliana Sergeev.
Iliana Sergeev is a multidisciplinary designer, graphic artist, and consultant who founded IS Design Labs to offer businesses a customized solution to new and existing brands.
She realized that design agencies offered lacklustre services that didn’t appropriately capture the pain points of the businesses they worked with. She felt a need to create a design hub that properly addressed the business’s concerns and harnessed its brand story to achieve consistent and holistic brand standards that are limitless in their functionality.
Furthermore, IS Designs Labs offers a competitive edge through Iliana’s experience with art. She adds layers to a brand persona by bringing it to life through a creative free-spirited expression by artful installations and sculptural artworks.
Iliana values the process of identifying the unique story that represents each business. Her goal is to create timeless visual representations not limited to 2-dimensional mediums but can be integrated into an experiential 3-dimensional space that brings the brand story to life and deeply connects and influences its audience.
“I am Iliana, at IS Design Labs, and I am passionate about finding creative ways to path the brand’s journey from ideation to implementation. I believe in cross-disciplinary, strategic design - from branding to interior, art and way-finding, I create experiences that communicate, touch, and influence.” ILIANA SERGEEV
We will work with you to find the right solutions. Our expertise go beyond design disciplines.
Click here to explore our set packages.
Our Why
IS Design Labs knows that each business has a unique story and an agile brand identity is key to building a foundation of a flourishing business while harnessing a brand’s authentic story strategically to truly connect with its customers. We want to help you cultivate and build relationships that allow your business to grow and thrive.
““To help businesses build their foundation, so business owners can build their empires.””
Our Commitment
IS Design Labs is committed to delivering high-quality visuals by harnessing the “wow” factor in each brand story to bring a business to life. IS Design Labs is committed to utilizing our creativity and imagination in creating boundless and artful work for our clients while strengthening a company's bond to their goals.
Our Vision
To see the limitless possibilities of strategic visuals in business, interiors, art, and the everyday.
Honours & Awards
Show Us Your Type (Selected Artist) · Issued by Show Us Your Type · Oct 2016 to 2023 · Artist Page
Silver Brand Design Award · Issued by Indigo Awards · Apr 2023 · Award Page
Gold Brand Design Award · Issued by Indigo Awards · Jul 2021 · Award Page
Seneca Retail Class: Guest Speaker · Class Lead by Lisa Hutcheson · Apr 2021
Platinum Design Award · Issued by Muse Awards · Dec 2020 · Award Page
Shortlisted Art Series · Issued by LICC (London International Creative Competition) · Oct 2020 · Award Page
Feature Guest at CSBW · Issued by CSBW (CANADIAN SMALL BUSINESS WOMEN) · Nov 2019
Presenter at YIMBY Festival (Toronto) · Issued by YIMBY Festival · Dec 2017
Presenter at the World Design Summit 2017 · Issued by World Design Summit Montreal · Oct 2017
Swash & Serif 2017 (Selected Artist) · Issued by Toronto Design Directory · Oct 2017