Ritmo Wine Subrand
April 2011
Foreign Affair Winery Subbrand - Second Tier Blends
A subbrand for the existing Foreign Affair wine company, targeted towards younger people who want to expand their wine knowledge. Ritmo is a brand which blends two wine varieties together - giving an opportunity for the owner to experiment and room for the customers to get reasonably priced, unique wine blends.
Ritmo, meaning rhythm in Italian, is about
a blend of flavours coming together,
a blend of grape varieties,
a blend of Italian and Canadian cultures,
a blend of Old and New World of wines.
Components: Logo, Labels, Boxes, Brand Standard, Business Cards, Website MockUp, Motion Graphic
Media: Branding, Package, Print, Web, Interactive
Logo (left to right)
Main Black and White Logo; Colourations: Cab Sauvignon and Merlot, Cab Sauvignon and Franc colourations, Sauvignon Blanc and Semillon colourations
Wine Bottle Labels (left); Back Label (right) - inspiring people to explore and sharpen their senses
Additional Option for a Package
Business Cards
A Spread From the Brand Standards Book
(explaining the idea behind the secondary graphics)
Website Mock-Up