Pairs well with Road
September 2012
Pairs well with Road.
Partnership Program
Art directed, designed and worked with the copywriter in creating is joined partnership program between Mercedes-Benz Downtown and Jump Restaurant.
Creative Brief:
Mercedes-Benz Downtown and Jump Restaurant come together to bring you the best of both worlds.
Smith Roberts proactively approached Mercedes-Benz Retail Devision to gauge interest in a concept developed by the agency to create a co-branded partnership pilot project between Mercedes-Benz and Oliver & Bonacini restaurants.
Copywriter: Brandon Baker
Created while working for Smith Roberts.
Jump Restaurant Entrance
reserved sign on top of model car
Jump Restaurant Entrance
wheel talker by the car
Jump Restaurant Entrance
poster on the side
Promotion Card
card received with the bill
Mercedes Benz Downtown
banner poster inside the dealership
Mercedes Benz Downtown
menu of cars
Online Promotion Ads
on both brand's websites