Narwhal Consulting
Full Visual Identity & Implementation Package
July 2020
We worked with a business innovation consultant to create a full visual identity package.
After establishing a basic brand strategy, a statement of differentiation was crafted and we defined the following key guiding principles: honesty, integrity, creativity & problem solving, collaboration, commiting to change.
We defined the brand personality and archetype with all its nuances and motivations: drives, fears and stratetgy.
The naming was driven by novelty, growth as well as influenced by the founder’s personal and chidhood connections. We considering 5 naming options, landed on the following 3, and further narrowed down through group testing.
Narwhal Stone Skipper Innovation Catalyst
About the Visual Identity
The Narwhal Consulting wordmark is based on an honest, simple, sans-serif Montserrat font. With modern straight lines and a geometric backbone, it implies clarity and integrity. Hinting at a problem- solving adapting approach, the font changes between upper and lower case. This adds a surprising edge, while the reason for the change (the capital R) connects to the owner’s first name initial.
Brand Standards
Below is the brand standards package created for Narwhal Consulting.
Presentations
In the consulting world, there are many presentation, training, and workshop decks visually contributing to how ideas are understood. We put the brand look and feel into presentations to create unique, impactful, on-brand slides that always subtly communicate Narwhal Consulting’s essence. To this day, we continue to grow and expand the visual language to aid in visualizing the many new concepts which are developed and added to the company’s repertoire..
