K-9 Data

Naming, Full Visual Identity, Video, Website

December 2020

This initiative was focused on helping launch a smart data product for veterinary hospitals.
The name was selected to represent the value proposition - a reliable, loyal team on yours side ready to help.

The visual identity approach is modern, logical, contained and safe, reflecting the brand personality. The wordmark is based on the geometric style sans serif Righteous, giving off a clean, simple and highly-legible look. Symbolically, the visual identity is predictable, reliable and straightforward due to its square shape. The process-driven, contained look speaks to the company's approach.

This is why the creative direction is based on connecting the dots and showing transparency, with a fresh, dog-fur inspired palette.

Brand Applications

The creative direction, animated logo, website page and dashboard video designs followed next to develop the new company's visual language. Basic brand standards were put together to aid the brand as it grows.

Find the company website here.