Jasper

Naming, Visual Identity, Communications

September 2019 

Sometimes, brands grow and expand creating niches.

Sub brands live in a unique space where they can look drastically different and distant from the parent brand, or they can borrow visual cues while still looking unique - much like a fellow family member. 

Jasper is a product of North Data Consulting - an all-in-one back-office data management platform for multi-site operators. The guiding principle / core values leading the brand are: flexible, foundational and rooted in order, reliability, and efficiency. 

Naming

We settled on Jasper as name, based on the semi-precious stone symbolically known to have healing properties, beneficial for grounding, guiding, stability, and balance. Much like the platform which is there to organize and fill the gaps of data, give foundation, and create order.

Visual Identity

This simple, modern visual identity provides a sense of structure - created by the reinforced lines, coming together to form the letter “J”. Smart data works in a similar manner - putting together seemingly different, basic pieces to understand and strategize, thus creating new insights. The linear look and circular elements are visual cues taken from the north data consulting parent brand. Although linear, with a logical 90° angle, there are curves bringing in the idea of flexibility.

The color palette is lead by deep, saturated blue and green colours to speak of foundation, reliability and strength. The palette is balanced by the to brighter and lighter hues, touching on flexibility and efficiency. 

Secondary Visuals

The secondary visuals are based on a linear pattern based on the concepts of building, coming together, while being structured.
The visuals are linear in appearance indicating precision. We designed a PowerPoint presentation template, website visuals, sales deck booklet and application interface design to help Jasper launch with a complete look in place.