Interprenet Rebrand
September 2022
We refreshed the 20-year-old Interprenet brand by implementing some strategic design decisions.
Upon a detailed brand review and analysis of the existing visuals, we outlined what needed to be changed and addressed. The intent was to ensure the brand visuals follow the brand positioning and personality.
Our focus was on refreshing the colour palette, typography styles and secondary visuals. We defined a new, on-brand photography style and treatment, as well as graphic elements and iconography style, as we created a brand standards / style guide document.
Brand Standards Pages
““IS Design Labs was able to masterfully articulate the complexity of the Interprenet brand by breathing new life into our brand visualization. I highly recommend working with Iliana from IS Design Labs as her process effectively combines the creative with the strategic.””
Brand Visuals & Applications
Below are some of the brand communications we worked on to re-fresh and grow the Interprenet visual language: business cards, letterhead, brochure, chatbot character, social media icons and presentation templates. In designing these, we tested out, created and defined the secondary visual language - photography style, iconography, graphic elements and treatments. Interprenet’s consistent, on-brand communications aim to lead the brand forward and connect with the target audience.
Social Media Templates, Brochure and Chatbot Character
Presentation Template
Service Brochure
On-going Graphic & Marketing Support
From retractable banners, trade-show booths, video critiques and website graphics we create, consult and aid the Interprenet brand with its on-going sales and marketing efforts, keeping the brand’s interest at heart.
