Elio Medica

Brand Positioning, Naming and Design

December 2023 

Elio Medica is a company that transforms innovative healthcare ideas into commercial successes through technology. At IS Design Labs, we began our partnership with Elio Medica by defining their brand positioning. We explored and established their core values of trust, empathy, client-centricity, and analyzed the competitive landscape to carve out their unique space. We identified the creator and sage archetypes to shape Elio Medica's brand personality, ensuring it conveys innovation, guidance, and assurance.

ABOUT THE NAME
Following this strategic foundation, we brainstormed and selected the name "Elio," meaning "sun" in Italian and Spanish, to symbolize illumination and the dawn of new ideas in healthcare technology.

ABOUT THE VISUAL IDENTITY

Our work culminated in a modern, friendly, and dynamic visual identity, featuring an upward-sweeping navigation arrow to represent Elio Medica's mission of propelling projects to new heights. The color palette we chose for Elio Medica is warm, supportive, and balanced. It leads with yellow for optimism and creativity; orange/peach for innovation and friendliness; and grey for reliability and balance. Complementing these are secondary colors of black and brown.

Through our comprehensive approach, we have equipped Elio Medica with a cohesive, inspiring brand ready to revolutionize healthcare.

Brand Visuals & Applications

We created consistent, on-brand communications to lead the brand forward and connect with the target audience.

Our focus was on designing business cards and letterheads as well as simple customer-facing website for Elio Medica. There communications were chosen as first points of contact, to present the brand within seconds.