Cherish
Holistic Aromatherapy
Summer 2018
I was approached to create an essential oils brand, a uniquely positioned for women who want to take a holistic approach to their health and wellness, to manage their mental and physical cycles with nature inspired products.
Upon setting the basic strategy, the following brand principles were established:
- Organic and all natural
- Supporting local
- Female empowerment/ Focus
- Open
Upon agreeing on a creative direction, the below are some of the creative solutions for the brand identity (wordmark), exploring different name options.
Basic Brand Standards
In building the brand the below standards were developed to define basic rules around the brand visuals.
Packaging Design
The below bottles were designed for various scents.
