Angelic Treasures Christian Daycare

Brand Refresh, Expansion and Standards

September 2021

We were approached by the franchise owners to help them modernize, expand, and define the Angelic Treasures Christian Daycares brand. Driven by the need to package and organize the brand for both franchisers and head office to use - for them to be able to work with it consistently - ensuring the brand builds trust and wholeness throughout all locations.

Our brand positioning and design work was organized in detailed brand standards / brand style guide to lead all design decisions moving forward.

Staff Apparel

The apparel for staff is key in the Angelic Treasures Christan Daycares’ brand recognition as well as important in seeing how new colours, art and graphics will be introduced.

Communication Templates

We also established a few templates for their letterhead, social media and presentation needs ensuring the new brand colour palette, fonts and visuals are constantly used throughout.

Brand Art

As requested by the owners, we developed on-brand art pieces to speak of the brand in a unique way. Such pieces communicate the values to the client at a subconscious level and can be used throughout various communications as well as as art pieces for the interior walls.