Agora Prep Academy
Visual Identity & Branding Package
Spring 2021
Upon aligning the brand strategy to carefully position the brand, we created a full visual identity package for Agora Prep Academy. Visit their website here for more information.
Agora Prep Academy believes that children are the future leaders, innovators and inventors. The company promises to help children achieve the full potential of their capacity - uncover their talents and make them shine form within with passion and confidence. Agora Prep Academy is an open learning environment that advances global opportunities and revolutionizes academia through preparing and inspiring students to be the leaders of the future.
To reflect the progressive, dynamic, playful leader persona of Agora Prep Academy, we positioned the brand as the creator archetype with the sub-personality of the rebellious explorer. Our creative direction took all the brand positioning work and brought this one-of-a-kind brand to life visually.
The visual is based on a circular structure/ frame to represent the methodology and the re-framing, as well as give a uniting, holistic feel. The visual identity leaves room for expression and out-of-the-box thinking.
The style is open, with lines left to be connected as passions grow and are developed. The visual identity is fluid and dynamic as it leaves room to showcase variety of secondary visuals, such as the below approved fingerprint, wildflower and lightbulb.
The wordmark is in a reliable, geometrically rooted sans serif. Set in lower-case it give off a friendly demeanour, with the characters “or” leaving room to introduce a colour - a subtle way to emphasize the idea of different thinking and a unique approach to education.
Brand Applications
We established the creative direction (look and feel) for the brand and in the process created numerous designs and templates ensuring the brand personality is consistent throughout. See some of the below brand applications include: business cards, letterhead and various apparel items.
